You’re getting older.We made some things for that.
Denial isn’t an active ingredient. So we made simple, evidence-minded skincare for the parts of aging we can do something about.
Get notifiedOr take the quiz Five products. Considerable effort.
The founder’s story
I grew up in a plastic surgeon’s house. Skincare was what people used before they came to see my father.
Then I looked in the mirror.
I had paid attention to which ones worked. Most did not; the ones that did had a paper behind them. So I made the five I would use myself: proven ingredients, simple formulas, none of the fluff, and every claim checked by the surgeon before it ships.
They became my routine. Then my friends started asking for them too.
So I decided to bottle my existential crisis and sell it to other people. Everything you can do before you need my father.
The line
Five products. Because six seemed excessive.
Five clear jobs. Nothing extra.
Morning, in this order
Five singles, three sets Undecided? Five questions, no email required
Product philosophy
Skincare has enough ingredients. It could use more evidence.
Some formulas become better when you add the right thing. Most do not become better just because you add more things.
We ask a simpler question:
What does this product actually need?
Then we stop.
How we pick our actives
Four reasons an ingredient gets in.
The evidence is good.
Human data behind the job.
The research is interesting.
Interesting enough to use, and labeled so you can see why.
It smells incredible.
Also a legitimate reason.
It’s just fun.
Colorful jojoba beads. Why they’re here: look at them.
From our lab
Five things that came out of the lab.
A patent-pending lipid complex, a fermented beta-glucan, a two-peptide copper complex, a hyaluronic acid sorted by size and the gentlest grade of niacinamide. Made where we can test them, tested before they were named.
Vernix lipid complex
A patent-pending lipid complex modeled on newborn skin. The backbone of Baby's Bottom.
In Baby's BottomSchizophyllan
A fermented mushroom beta-glucan that calmed retinol-related redness within 24 hours. Coming of Age's peacekeeper.
In Coming of AgeCopper tripeptide-1 + Hexapeptide-11
Two peptides made as one copper complex. The blue in Mixed Signals, and its second signal.
In Mixed SignalsFermented hyaluronic acid
Hyaluronic acid fermented into a spectrum of sizes, so a third of it gets past the surface. Mixed Signals' water.
In Mixed SignalsNiacinamide, low-flush grade
The gentlest grade of niacinamide made: 20 parts per million of the impurity that makes faces flush.
In Mixed Signals
The evidence department
We kept the receipts.
Every active we use has a function, a dose, and the data to back it up.
No trends. No fairy dust. Just the boring important stuff.
Tap an ingredient. We kept the receipt.
All the papers, in one list The evidence, explained: the guides
Fragrance
We like things that smell good.
We use fragrance when it makes the product better. We leave it out when it does not.
In Clean Slate
In Baby's Bottom
In Bright Side, Mixed Signals, Coming of Age
The routine
Use in this order.Then go address your other problems.
AM
- 01Clean SlateCleanse
- 02Bright SideAntioxidants
- 03Mixed SignalsPeptides
- 04Baby's BottomBarrier
PM
- 01Clean SlateCleanse
- 02Coming of AgeRetinal
- 03Baby's BottomBarrier
A routine, not a personality.
We can email you occasionally while it does.
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The clock remains committed.
Product launches, formulation notes, and other attempts to maintain structural integrity.