The line
Pick the formula by what you need it to do. Revolutionary, apparently. Undecided? Five questions, no email required.
Morning, in this order
The hair one, Human Condition, comes later. Face first.
Why the price
No private equity, no venture capital. Every formula is developed in our own lab at the studied strengths, and priced for what is in the bottle.
Every technology on this page came out of that lab: a patent-pending vernix lipid complex, a fermented beta-glucan, a two-peptide copper complex, a hyaluronic acid sorted by size, and the gentlest grade of niacinamide made.
Sets
The routine, cut four ways. Set prices land at launch, and the waitlist hears the numbers first.
4 products
Four steps before coffee. You will manage.
Clean Slate, Bright Side, Mixed Signals, Baby's Bottom, in that order, then a sunscreen you already own. The whole morning routine, for people who are not morning people.
For faces that have to be somewhere by nine.
3 products
Three steps, then bed.
Clean Slate, Coming of Age, Baby's Bottom. The retinal works while you do not. Two or three nights a week to start, and your skin negotiates the rest.
For people who would like to look like they slept.
5 products
Everything we make. For now, that is five.
Everything we make, in the order we use it. Mortality not included, and not covered by the set.
For the completist. We see you.
Not sure which? Compare all five. Want the science? The receipts.
We can email you occasionally while it does.
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The clock remains committed.
Product launches, formulation notes, and other attempts to maintain structural integrity.
